LOVEACTUALLY
A working title film which was released in the UK on 21 November 2003. The budget of the film was $45,000,000 and grossed over $246,942,017 worldwide.

This film's poster tells us that it is a romantic comedy even though you could kind of figure this out by the actors i.e. Colin Firth and Hugh Grant are best known for their rom-com's.

The layout of the poster is visually pleasing as the colours and the snow connote Christmas making the film seem more cosy and easier to represent reality as people tend to look for love at Christmas time for the Christmas party and New Years time. 

We are introduced to many of the important characters who reveal a bit of their humorous, cheeky behaviour through one picture. The layout of two men opposite each other at the top and the two women opposite each other further down suggests their may be conflict between the two pairs about love. The two actors at the bottom look as if they are bringing the comedy element in to the storyline as everyone knows Rowan Atkinson to be a comedian.

The red and black writing are almost opposites as red connotes love and passion but maybe danger whereas, black is more bold and gloomy. Using the red for the 'love' which is typical and black for 'actually' suggests problems may occur in the storyline with love as a key theme and also that the plot may be very stereotypical.

I think the target audience for this film is 18-late 30's as they could relate to the storyline more and identify themselves with the characters/actors. People at this age may have been through experiences in the past and would find it funny to watch it on a screen in a light hearted atmosphere or they could see how other people make it through certain love situations and feel comforted that they are not the only people that have certain problems.

loveactually trailer

The film’s marketing campaign was effective as they helped raise awareness to audiences through elements such as viral marketing, an interactive website, posters, trailers etc.

The premier in London was held on November 16 2003 at Leicester Square cinema.

The film has released DVDs and its own selection of cartoon drawings of the cast of Love Actually which can be brought.